News
Podcast - Fight the FOMU: tapping into the emotion behind B2B relationships
Published on 8th September 2025We’ve all felt FOMU (the Fear of Messing Up) – but the emotions that drive B2B purchases are often overlooked and misunderstood. The result? $80billion of B2B deals in legal arbitration and missed opportunities.
New work: Just Egg launches integrated campaign for its break into the UK market
Just Egg has partnered with McCann Birmingham to launch in the UK with a comprehensive 360 campaign entitled “Finally, Just Egg Has Landed.”
New work: Crumpton Oaks is the flavour raver disrupting the cider industry
Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham.
Celebrating creativity in Birmingham for the 5th year
The Birmingham Design Festival returned for a two day-event celebrating all things creativity and design, with McCann Birmingham sponsoring for another year.
Birmingham Design Festival 2025: portfolio reviews
Birmingham Design Festival is an important event in our local creative calendar, and we're proud to return as gold sponsor for 2025.
Podcast - Escape mode: how brands can tap into the $9.7 trillion escape economy
For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.
McCann Birmingham discusses Compound Creativity with System 1's Andrew Tindall
McCann Birmingham, in collaboration with Andrew Tindall, SVP Global Partnerships at System 1, hosted an engaging event focused on marketing effectiveness.
Lucy Hudson, MD at McCann Birmingham, recognised at the Campaign Inspiring Women Awards
Managing Director at McCann Birmingham, Lucy Hudson, has been awarded ‘Highly Commended’ in the Visionary Business Leader category at the Campaign Inspiring Women Awards.
McCann Central strengthens partnership with The Turing Trust
For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa.
Kids’ Village announces McCann Birmingham's Lucy Hudson as Board Trustee
Kids’ Village, the UK’s first dedicated respite holiday village for children with critical illness, is delighted to announce the appointment of Lucy Hudson, Managing Director at McCann Birmingham, as a Board Trustee.
Shining the spotlight on our creative apprentices to mark National Apprenticeship Week!
To celebrate National Apprenticeship Week, we’re shining a light on our commitment to nurturing early careers.
McCann Birmingham MD Lucy Hudson shortlisted at Campaign Inspiring Women Awards
We’re delighted to announce our Birmingham MD Lucy Hudson has been nominated in the Visionary Business Leader category at this year’s Campaign Inspiring Women Awards.