Great Minds - Connected TV
Published on 9th August 2021Connected TV continues to go from strength to strength, after accelerated growth driven by a nation in and out of lockdown.
Connected TV continues to go from strength to strength, after accelerated growth driven by a nation in and out of lockdown. This growth leads to an important question...does it need to be a staple on media plans, or are people going OTT for OTT? In this session, Jamie Clilverd and Dan Poulter will take a look at the current CTV landscape and the future of media plans through a pragmatic lens.
This event took place on Thursday 19th August at 10 am. Missed it? Watch the session here.
