Great Minds - Into the Metaverse

Exploring the past, present and future of the internet's hottest topic, Into The Metaverse uncovers the culture and trends driving innovation and commerce in the virtual world.

Join Alex Acosta, Creative Director at McCann Birmingham to discover how leading brands are unlocking the potential of the Metaverse to create growth and connect with new audiences.

This event took place on Thursday 31st March at 10am. Want to catch up? Watch the recording here.

Recent News

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Podcast - Escape mode: how brands can tap into the $9.7 trillion escape economy

For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.

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McCann Birmingham discusses Compound Creativity with System 1's Andrew Tindall

McCann Birmingham, in collaboration with Andrew Tindall, SVP Global Partnerships at System 1, hosted an engaging event focused on marketing effectiveness.

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Lucy Hudson, MD at McCann Birmingham, recognised at the Campaign Inspiring Women Awards

Managing Director at McCann Birmingham, Lucy Hudson, has been awarded ‘Highly Commended’ in the Visionary Business Leader category at the Campaign Inspiring Women Awards.

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