Inspiring the Next Generation: Opening our doors for Advertising Unlocked
Published on 29th November 2024We were thrilled to open the doors to our Birmingham and Demand offices within the Central network in support of the IPA’s Advertising Unlocked initiative, welcoming over 55 students from nearby schools.
The event aimed to inspire and educate the next generation of marketing talent, by providing a chance to explore diverse career opportunities within the industry.
At McCann Demand, students from Deptford Green School were introduced to various specialisms as the team shared personal career stories, offered interview tips, and provided insights into different pathways in, such as apprenticeships and internships. The students were also given a dynamic client brief to work on, giving them the chance to unleash their creativity in real-time.
In McCann Birmingham, more than 40 students from Bishop Challoner Catholic College, Holte Secondary School, and Colmers School & Sixth Form College took part in an action-packed day. The event featured an introduction to key disciplines like creative, research, and strategy, followed by a hands-on creative challenge. Students rotated through stations for PR, Media, Business Leadership, and Creative where they learned more about the campaign process before pitching their ideas to a panel.
Committed to supporting the next generation, Advertising Unlocked is just one in a series of events that form part of our early careers programme. We’re looking forward to continuing to engage with young talent to help them develop a wide range of skills and experience.
