McCann gains Velocity
Published on October 12, 2017
The multi-year contract, which will begin on 1 January 2018, was awarded to our newly created team Velocity, part of the McCann Central group, in a move that reflects the manufacturer’s desire for significant step-change.
Winning the business in a four-way pitch against Geometry, Oliver and Graymatter, McCann Velocity becomes strategic and creative lead for all of Vauxhall’s marketing services requirements. Comprising a team of 45 talented and experienced consultants, our new multi-disciplinary agency has been created specifically to offer Vauxhall a dedicated agency team and will offer a truly channel neutral approach, ensuring the seamless delivery of brand right the way through to retail.
The pitch was overseen by Vauxhall head of brand and retail, Tamas Bator. Commenting on our appointment, Bator said: “We were looking for an innovative agency that would push us to revolutionise the way we approach our marketing. McCann Velocity applied the insight and knowledge of the McCann Central team, but crucially they also came at the brief afresh.
“Their distinctive approach showed a clear and confident direction of travel for Vauxhall that supports our ambitions for the brand following the recent launch of the ‘Isn’t Life Beautiful’ positioning and new CI. Their appointment is yet another indicator of renewed confidence in the Vauxhall brand and marks the start of very exciting times ahead.”
Paul Dean, managing director of McCann Velocity, said: “We are thrilled that the McCann network will continue its long-standing partnership with Vauxhall. McCann Central has delivered outstanding work for the brand over the past eight years and with this comes an unsurpassable level of insight and trust. Regardless of these significant positives though, both we and the client recognised the need for change.
“McCann Velocity has been created to deliver the truly transformative change that Vauxhall is looking for. The new bespoke agency will drive all BTL communications, ensuring that strategically and creatively all brand and tactical activity is delivered in an engaging and seamless way for Vauxhall customers.
“Vauxhall is moving into bold new territory and we feel incredibly proud that McCann Velocity will be part of the journey.”
McCann Velocity will operate from our new premises in Milton Keynes, offering the full service team proximity not only to Vauxhall, but also to McCann network agencies in both London and Birmingham.