McCann wins deal with first blockchain company

Published on April 11, 2018

McCann has been appointed to provide design and creative services for, a pioneering blockchain-based job matching platform.

The work is being led by McCann Central and will comprise a variety of services at both a strategic and creative level, including; the development of the brand, creation of B2B & B2C advertising campaigns, production of necessary advertising collateral and customer relationship management. The McCann digital team will also work on the platform, by providing User Experience, web design and front end build.

Rob Mustoe, joint managing director of McCann 360, comments: “We have worked with the leadership team at for a number of years, so when we were asked to help with the brand and the platform, we jumped at the chance. is a disruptive idea built on cutting edge technology and this is a really exciting project which is drawing a lot of attention within the agency. The platform will go live later this year and has the potential to genuinely move the market and redefine what the industry is really about."

Dean Lovett, CEO of McCann Central, said: “We work with a real cross-section of clients across all sectors and of all shapes and sizes. A lot of start-ups talk about doing things better. feels like one of the rare ones that have a proposition to deliver better things. We have a track record of taking start-ups to significant growth and becoming industry leaders – we think that has the potential to be the next story like this.”

Paul Sloyan of added: “McCann’s reputation and legacy are second to none in the advertising space. We knew we wanted to work with them from the start and the fact that we will be their first blockchain-based client makes it all the more special. In a space where trust, branding, and legitimacy are of the utmost importance to our community, there is no better partner to portray’s message effectively than McCann.” is an industry-leading job search platform with over 60 million users worldwide. Utilising blockchain technology, allows companies and job seekers to connect directly, removing recruiters from the hiring process and redistributing those fees to successful candidates as a 5% signing bonus.