News
Lucy Hudson wins at Women of the Future Awards
Lucy Hudson, Managing Director at McCann Birmingham, has won ‘Mentor of the Year’ at the 2024 Women of the Future Awards.
CrossCountry finds escapism in the every day with McCann
CrossCountry Trains has launched a new campaign by McCann Birmingham which focuses on finding time to reconnect with yourself by taking a break from your everyday routine.
Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft
Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?
Chupa Chups offers up a 'CreepaChups' treat
Chupa Chups, the world’s number one lollipop brand, has worked with McCann Content Studios Birmingham to mark Halloween with a spooky social campaign.
Podcast - Beyond the millennial: expanding audiences and building trust with Ruggable
In 2021, washable rug brand Ruggable launched in the UK after steadily growing in the US. With a big focus on filling the social feeds of millennials, the brand is looking to grow its audiences through new channels all whilst building trust.
McCann Central scoops four Drum Awards shortlists
Our teams across McCann Central, including UM Birmingham, have been shortlisted in four categories at this year's Drum Awards Festival.
East Midlands Railway appoints McCann to take brand character Miles on bold new adventure
East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights.
Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour
In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?
McCann partners with Bauer Academy to widen access to the creative industry
New creative apprenticeships provide alternative entry-point to Birmingham creative roles
Podcast - Creating connections: how CrossCountry is bringing the human touch to rail
CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?
Lucy Hudson named in Women in Leadership Power List
Lucy Hudson, Managing Director at McCann Birmingham, has been named among the most effective female executives in the UK following her inclusion in Management Today’s Women in Leadership Power List.
White paper - Balance: The Key to Effective B2B Marketing
B2B marketing departments have never had so much measurable data. But turning that data into useful, actionable insight remains a challenge. Discover the key take aways and the best recipe for long term growth and true marketing effectiveness in our latest white paper.