News

Brit School

McCann Central partners with The BRIT School to support young talent

McCann Central is partnering with BRIT School, the leading Performing and Creative Arts school in the UK, to support the development of young creative talent.

Read more about this article
Great mind 2

Great Minds - Beyond Direct Response: Smashing the DR Glass Ceiling

Scaling up direct response media strategies to move into awareness building and brand favourability activity is a perennial issue. Media planning, buying, creative and measurement are all executed differently, and there can be fear and uncertainty at board level when phrases such as “higher cost per lead” and “longer-term payback” are used. So how can advertisers successfully navigate the transition from pure Direct Response to Brand Response media?

Read more about this article
Great mind 2

Great Minds - Into the Metaverse

Exploring the past, present and future of the internet's hottest topic, Into The Metaverse uncovers the culture and trends driving innovation and commerce in the virtual world.

Read more about this article
Chris Arthur

Chris Arthur celebrated in Women in PR ‘45 over 45’ list

This International Women’s Day, McCann Central’s Chris Arthur has been named in the inaugural Women in PR ‘45 over 45’ list, which recognises outstanding women in comms aged over 45.

Read more about this article
Disability Confident

McCann Worldgroup joins Disability Confident Scheme

McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the Disability Confident Scheme, a government scheme that aims to help employers make the most of the opportunities provided by employing disabled people in the UK. Participating agencies from McCann Worldgroup, include: McCann, Momentum, MRM, and Craft. Joining the scheme is aligned with McCann Worldgroup's focused approach to further strengthen its support of talent with diverse experiences.

Read more about this article
Great mind 2

Great Minds - Shifting Behaviours: Sustainability's Impact in FMCG

Consumer habits are constantly evolving and brands have a unique opportunity to capitalise on emerging behavioural trends, but they have to get it right.

Read more about this article
James Bagan

McCann Appoints James Bagan Strategy Director

We're delighted to announce that top strategy expert James Bagan has been appointed Strategy Director to lead our strategic planning activity across a range of industries and sectors, further driving growth for McCann Birmingham clients and our strategy and research offering. James joins from VCCP, where he was a Senior Planner.

Read more about this article
Thomas Cook

Thomas Cook Appoints McCann Birmingham as Creative Agency

Online travel agent Thomas Cook, which relaunched last year, has appointed McCann Birmingham following a competitive pitch.

Read more about this article
Great mind 2

Great Minds - Diversity, Creativity & Inclusion

When advertising embraces diversity, both brands and viewers win. But how can brands take steps towards genuine inclusion and why is it so important?

Read more about this article
Cross Country

McCann Birmingham launches new campaign with CrossCountry Trains

After over a year of lockdowns and travel restrictions, McCann Birmingham has launched CrossCountry’s new campaign to encourage the return to rail.

Read more about this article
Intern

Kickstarting Careers

McCann welcomes new interns. We are delighted to welcome our first interns this week, who are joining us as part of our new internship programme under the Government’s Kickstart scheme.

Read more about this article
Great mind 2

Great Minds - Real People, Real Time

Behavioural science has not only taught us that consumers think both fast and slow, but that adopting cutting edge research techniques allow for deeper, richer insights - REAL LIVES, REAL TIME.

Read more about this article