News
Thomas Cook partners with McCann to launch first campaign as online-only travel agent
Online holiday company Thomas Cook has returned to screens with its first ad campaign to inspire a new generation of holidaymakers as the demand for travel continues.
Ogle: Lovehoney encourages consenting adults to turn off safe search
Sexual wellbeing brand Lovehoney has launched a new campaign created by McCann Birmingham to help consenting adults turn off SafeSearch and find sex-positive content and products.
Coeliac UK and McCann Birmingham launch awareness campaign
Coeliac UK, the charity for people who need to live without gluten recently launched a campaign highlighting key symptoms parents need to look out for to help diagnose at a younger age. Created by McCann Birmingham, the series of animations focuses on different symptoms and tell the real-life stories of children living with coeliac disease.
Great Minds - Social Media 2022: Understanding the Attention Economy
In this online session, the McCann LIVE team explore the latest social trends, how social behaviour is changing and how brands can earn a meaningful role in people’s lives. Tom Grocott, Head of LIVE, and Joe Cronin, Head of Social at McCann Birmingham, guide us through the social ecosystem and offer practical advice and tips for brands looking to maximise the impact of their current social media activity.
McCann strikes Gold for professional development
We are delighted to announce that we have been awarded CPD Gold by the IPA for our outstanding professional development opportunities over the last 12 months.
Bankrupt of England: Money Buddies and McCann Birmingham Launch Campaign
Debt advice charity Money Buddies has launched a new campaign, developed by McCann Birmingham, to highlight the impact of rising energy costs across the UK. With millions of people just one energy bill away from financial disaster, the ‘Bankrupt of England’ campaign shines a light on the real-life impact of the cost of living crisis.
McCann Central partners with The BRIT School to support young talent
McCann Central is partnering with BRIT School, the leading Performing and Creative Arts school in the UK, to support the development of young creative talent.
Great Minds - Beyond Direct Response: Smashing the DR Glass Ceiling
Scaling up direct response media strategies to move into awareness building and brand favourability activity is a perennial issue. Media planning, buying, creative and measurement are all executed differently, and there can be fear and uncertainty at board level when phrases such as “higher cost per lead” and “longer-term payback” are used. So how can advertisers successfully navigate the transition from pure Direct Response to Brand Response media?
Great Minds - Into the Metaverse
Exploring the past, present and future of the internet's hottest topic, Into The Metaverse uncovers the culture and trends driving innovation and commerce in the virtual world.
Chris Arthur celebrated in Women in PR ‘45 over 45’ list
This International Women’s Day, McCann Central’s Chris Arthur has been named in the inaugural Women in PR ‘45 over 45’ list, which recognises outstanding women in comms aged over 45.
McCann Worldgroup joins Disability Confident Scheme
McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the Disability Confident Scheme, a government scheme that aims to help employers make the most of the opportunities provided by employing disabled people in the UK. Participating agencies from McCann Worldgroup, include: McCann, Momentum, MRM, and Craft. Joining the scheme is aligned with McCann Worldgroup's focused approach to further strengthen its support of talent with diverse experiences.
Great Minds - Shifting Behaviours: Sustainability's Impact in FMCG
Consumer habits are constantly evolving and brands have a unique opportunity to capitalise on emerging behavioural trends, but they have to get it right.