Panini teams up with McCann to kick-off Premier League launch

Panini, the world leader in published collectables, has partnered with McCann Birmingham to launch its new football trading card collection as it makes its Premier League debut.

Having signed an exclusive worldwide agreement to become the Official Stickers and Trading Cards Licensee of the Premier League for the 2019/20 season, Panini will work with McCann to launch a campaign targeting 6-12 year olds and their parents.

The integrated campaign, which comprises a creative proposition, launch assets, experiential, PR and social activity – supported by media – will launch ahead of the new football season.

Chris Clover, head of marketing (Sport) at Panini, said: “Our promotion into the Premier League is a game changer for the UK collectables market and we recognise that a step change is required to maximise it, which working with McCann will help us achieve.

“Having always handled marketing and design requirements in-house through our talented team, this is the first time we have partnered with an agency to launch a collection.

“There is some really exciting activity planned that we can’t wait to reveal, and we look forward to making this season our best yet.”