Podcast: Demystifying data - how to connect the dots and unlock impact

Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver communications is now a product in its own right, but let's be honest - it can feel like a dark art shrouded in mystery.

Luckily, Morag Glaister and Kevin Murphy are on hand to simplify the complex and bust the data myths holding you back. From breaking down the different types of data, right through to quick wins that can unlock hidden value, this episode of The Brief is the perfect introduction to taking control of your data.

Click the links below to listen:

Spotify

Amazon Music

Apple Podcasts

Recent News

Lucy WOTF 2024 large

Lucy Hudson wins at Women of the Future Awards

Lucy Hudson, Managing Director at McCann Birmingham, has won ‘Mentor of the Year’ at the 2024 Women of the Future Awards.

Read more about this article
XC large 2024

CrossCountry finds escapism in the every day with McCann

CrossCountry Trains has launched a new campaign by McCann Birmingham which focuses on finding time to reconnect with yourself by taking a break from your everyday routine.

Read more about this article
1333303 Podcast assets website large Ep15

Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft

Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?

Read more about this article