Vauxhall

Backwards Stories

Things can end badly backwards… That’s why the Astra comes with a smart reversing camera.

We told familiar fairy tales in reverse to illustrate that when you go backwards (reversing a car, say), things don’t always work out for the best. The ads took the form of animated films and radio spots, bringing wit and charm to what seems an extremely functional technology: a reverse parking camera.

There was a very happy ending too, when the radio ads won a coveted Silver Lion at Cannes and the films achieved a bronze Clio.