Hankook A bad day

Around 1.5 million deer-car accidents occur every year, resulting in approximately 200 fatalities, 10,000 injuries and $1billion in insured losses annually. But with the right tyres, accidents can be avoided.

In this whimsical and unique film, a deer’s day gets gradually worse. From a bird pooing on his nose, to surviving a raging river and a pair of aggressive wolves before leaping into the road in front of a moving car.

With headlights reflected in his eyes, tragedy is avoided at the last moment thanks to the iON evo Hankook tyre.