Irwin Clamp ramp

It was time to prove once and for all the true strength of Irwin’s Quick-Grip clamps. 

A four-meter-high ramp held together by clamps was built, but it didn’t stop there. A two-and-a-half-ton truck made the dramatic leap from the ramp, landing safely on the other side.

Using footage captured on the day, a film showcasing the stunt was turned into a wide-ranging digital and social campaign.