EMR Make every trip epic

Miles is going on an adventure like never before!

Encapsulating the truth of the excitement around a day trip, the ‘Make every trip epic’ campaign follows Miles as he journeys to London and is transported into a comic-book style world. He swings to safety as he’s chased by the London Eye and battles the Shard with the help of Beefeaters, before reflecting on his epic day out on his train journey home. 

The integrated campaign scored an impressive 4.2 Star Rating from System1.