Viva! Trophy hunters

Speciesism noun - the assumption of human superiority leading to the exploitation of animals.

From the outrage and legacy surrounding Cecil the lion, to viral reactions to the 137,000+ #TrophyHunter posts that exist on Instagram, the public have a significantly stronger response to the killing of ‘big game’ whilst often ignoring the killing of livestock.

To mark World Day for the End of Speciesism, real images of trophy hunters were replicated with cows, pigs and sheep and shared across social and OOH.